First Rule of Usability? Don’t Listen To Users

Jakob Nielsen has been providing great advise for interaction design for years. This article is useful if you’re considering doing a survey on your website. It isn’t as black and white as the title suggests – you can ask users things that relate to their immediate action (ask ‘Why did you visit this site?’ just after they arrive) but in general you should try and look at what users actually do, not what they say they want.

Link: First Rule of Usability? Don’t Listen To Users